The intention of the newly-founded chain, nat. Good bio meal, is for create quick meal healthy, for offer delicious organic meal in a timely manner – together with this in a contemporaneous surroundings. Nat. brings simultaneous Organic together with Lifestyle, and with this follows the increasingly-important LOHAS-Trend (Lifestyle of Health and Sustainability’s) “nature comes to the city” guided the motif idea. Motives from nature were made so abstract that they can be just vaguely seen.
The primary something that contradicts of a “concerning nature” cafe in an unnatural municipal surroundings becomes the kernel of the motif. This is reflected in the contrast between natural form and controlled, geometric abstraction, as well as in the coming simultaneous of almost dematerialized together with overly tactile, sensuous surfaces.
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